Made from the heart
It all began with a desire to turn something simple into something special. Born in New York City, each little foamie is a love letter to design, craftsmanship and curiosity. What started as a small experiment with soap, grew into a way to reconnect with a passion for creating beauty, spreading happiness, and finding magic in the little things we do everyday.
Our mission
We believe joy should never come at the cost of your well-being or the planet’s. Each Fortune Foamie is made with gentle, plant-based ingredients — always cruelty-free and free from harsh chemicals and synthetic dyes. Our soaps are sulfate-free, paraben-free and many are available fragrance-free. Every ingredient is thoughtfully chosen to be good for your skin, kind to the Earth, and nurturing for the soul.
The magic inside
Each Fortune Foamie hides a tiny treasure inside! You can choose from soaps that include a playful fortune, an uplifting message, a tiny good-luck charm, and more. There are designs available that share up front what's inside, and others that keep it a mystery until revealed during use. We are designing new products with new surprises every day. Subscribe to our email list at the bottom of our website to be notified when new foamies are released!
Handcrafted with love
Every foamie is lovingly handcrafted in small batches. From hand-pouring to careful packaging, we take pride in every detail, because we know that something made with care just feels different. Each foamie is more than soap, it’s a tiny work of art, a sculpture of joy, a whimsical surprise, and a gentle reminder that even the simplest moments can hold a little bit of magic.