Made from the heart
It all began with a desire to turn something simple into something special. Born in New York City, each little foamie is a love letter to design, craftsmanship and curiosity. What started as a small experiment with soap, grew into a way to reconnect with a passion for creating beauty, spreading happiness, and finding magic in the little things we do everyday.
Our mission
We believe joy should never come at the cost of your well-being or the planet’s. Each Fortune Foamie is made with gentle, plant-based ingredients — always cruelty-free and free from harsh chemicals, synthetic dyes, sulfates, and parabens. Every ingredient is thoughtfully chosen to be good for your skin, kind to the Earth, and nurturing for the soul.
The magic inside
Many Fortune Foamies™ hide a tiny treasure inside. Select designs may include a playful fortune, an uplifting message, a mini good-luck charm, or other delightful treats. Some pieces share what’s inside up front, while others keep the surprise hidden until it’s revealed through use.
We’re always creating new designs and introducing fresh surprises along the way. To be the first to discover what’s new, sign up for our email list at the bottom of the site.
More than soap
While soap is where our story began, Fortune Foamies has grown into a world of feel-good treasures. Our collection now includes sparkly bath fizzies, organic lotion bars, dessert-inspired candles, curated gift boxes and more!
Each piece is crafted with the same heart, care, and sense of wonder, designed to turn simple routines into moments worth savoring.
Handcrafted with love
Every foamie, fizzie, candle, and lotion bar is lovingly handcrafted in small batches. From intricate detailing to careful packaging, we take pride in every step, because we know that something made with care just feels different. Each piece is a tiny work of art and a gentle reminder that even the simplest moments can hold a little bit of magic.